Frequently Asked Questions
- How can I send music?.
- TrackTrack.It lets you send music three ways: (1) attach to an email; (2) send a download link; or (3) send a link for streaming. You can also use any combination of all three.
- Can I send large files?
- Yes! You can send large files by either sending a link for downloading the file or you can also allow recipients to stream the music directly. This is especially useful for sending uncompressed or lossless files that are too large for email, or for sending multiple files..
- Is TrackTrack.It secure?
- One of the primary goals of TrackTrack.It is to allow artists, managers, publishers, labels and anyone else to send music securely and easily. The upload process is encrypted, as is the streaming and, in the case of catalog or download link files, storage.
- Do I have to use the website to send music?
- Other than using the website to send music, you can also download our free desktop application (for any operating system). We also have apps for iPhone and Android devices.
- How can I find out if they’ve received the file?
- If you choose to send a download link, you can also select “return receipt” to get a notice when the recipient has downloaded the track. This does not work when you attach the file to your email. While you also can’t get a receipt for streams, in the Stats section, you can see how long they streamed the file.
- Can I limit the availability of a download and/or streaming link?
- You can easily select how long a download or streaming link is available in the “Send” interface by simply selecting the number of days before the link will expire.
- What is a watermark?
- A watermark is like a unique fingerprint added to a particular copy of a file. Using TrackTrack.It, you can embed a watermark in a file you’re sending to someone, then use TrackTrack.It to “read” that watermark later.
- Is watermarking like DRM?
- No, not really, and we don’t particularly care for DRM. DRM stands for digital rights management, which generally refers to technologies intended to limit when, where, how, or for how long a particular file can be used. Watermarking, on the other hand, merely provides a reliable way for a file to be identified. If DRM was the governor on your car that prevented you from driving over a certain speed, a watermark would be your license plate..
- How does watermarking work?
- While most information about a file is stored in its meta data (like when iTunes can detect the artist and song title for a track), TrackTrack’s watermarks are different. The information in a watermark (who you sent the file to and when) gets woven into the audio itself, though in a range that’s imperceptible to humans. If you later find a song online somewhere, you can use our software to see where that file came from.
- How durable is the watermark?
- TrackTrack.It watermarks are incredibly durable. If someone takes just a clip, you’ll be able to identify it. If they sample, you’ll be able to identify it. If they speed up or slow down the track, you’ll be able to identify it. Even if they record it playing over speakers and create a new file from that recording, you’ll still be able to identify it.
- Can others “read” the watermark?
- No one else can “read” your watermarks. Only you have access to that information.
- Can someone remove the watermark?
- Once the watermark is embedded in a file, it’s there permanently.
- How do I “read” watermarks?
- Go to Analyze page and either upload the file to be read or simply paste a link to the YouTube video containing the song. Note that it will take a few minutes - this watermark detection stuff requires a lot of thinking.
- Is watermarking evil?
- We don’t think so.
- Is this just another way to sue consumers?
- We certainly hope not. In fact, while TrackTack.It can be used for sending music to fans, we don’t necessarily think it’s helpful or beneficial to watermark files intended for end users. While that’s possible (perhaps to track the viral spread of a promotional campaign), the main purpose of watermarking is to manage the security of pre-release tracks.
- Where did the concept for TrackTrack.It and watermarking come from?
- We have a lot of experience with top producers/songwriters - guys responsible for several of the biggest global hits of the last 10 years. These guys had demos leak on a regular basis - not finished tracks getting leaked a couple weeks before the scheduled release date (although that happens frequently, as well) but demo tracks that sound like crap and aren’t meant for the public’s ears. That’s incredibly frustrating because once a song gets out, labels and artists are a lot more reluctant to record it. It’s also frustrating for artists who have unfinished recordings get out - kind of like having your date come to your house early and spy on you getting dressed. Not cool.
- If you aren’t interested in suing consumers and watermarking isn’t evil, what’s the point?
- Just because you have the information doesn’t mean you have to immediately go to the extreme of taking legal action against someone. We have no doubt that a lot of leaks are inadvertent and the person “leaking” may not even know they are responsible - maybe their email has been hacked and they don’t even know it. You could simply use the information to alert the person to the problem or you could decide to just not send that person music anymore.
Watermarks can also be used for marketing purposes. Many artists want their music to be spread around, so maybe they want to identify their super fans by sending out a bunch of watermarked tracks and then see where all they show up, see who is sharing and how much, and reward those fans.